TRAFFIC started out in 1986 marketing neighborhood shopping centers, anchored by a supermarket and drug store; then community centers, anchored by junior department stores. Based on our work, clients gave us the opportunity to market other centers in their portfolios - outlets; then regional malls and through the years, several distressed open-air centers and enclosed malls. All through referrals. From the beginning, our president and founder, Lois Fletcher made the commitment to have a full-service, in-house marketing consulting team including experienced marketing directors and our own art department. It was important to her, and still is, that the entire staff be familiar with every client's center and work as a team on the execution of our marketing programs. How We Work When a client comes on board, the team shares responsibilities conducting the necessary research, followed by a staff meeting a week later, where we all discuss who we've spoken to and what we've learned about the center and its' trade area. We make recommendations for seasonal promotions, tenant, community and public relations and other marketing activities. The marketing director assigned to the center then creates the marketing plan and budget, working closely with our graphics designer. The finished plan is reviewed by everyone and sent to our new client for input and approval. Once approved, the marketing director directs the in-house team and is responsible for all on-site execution. It's really that simple. We've been doing it for a long time, so we've got our systems, procedures and production schedule in place. On the creative side, we're known for our original, non-traditional marketing programs…and we're always coming up with new ones. That's what keeps it so exciting for us. New challenges, different tenant mix, centers in transition - and how we can creatively and strategically address them. We're very hands-on, to say the least. If you'd like, you can talk to our clients. Just give us a call and we'll put you in touch. 800-469-6690 Some of our clients have included: CB Richard Ellis Center Trust Homart Meyer Properties Trammell Crow Regent Properties Burnham Pacific Edgemark Shelter Bay Retail Group The Festival Companies MacFarlane Parnters and over 125 different centers