T O P I C S • Traffic's Open-Air Center Marketing History • Parking Lot Events Create Audiences – Not Customers! • High Expectations – Low Budgets! • Mall and Neighborhood & Community Center Shoppers Are Not Alike! • Educate Consumers About Your Center’s Tenants! • Marketing Neighborhood & Community Centers– Is It Necessary? • Tenant Participation in the Marketing Program • How Can An Out of State Marketing Consultant Handle Our Program? • Mar-Kits for Property Managers and Marketing Directors