T O P I C S • 50’s Regional Mall Marketing • How We Started Marketing Regional Malls • Regional Malls – Distressed or Not • Gaining Tenant Participation • Staying in Communication with Tenants • Monthly Merchant Newsletter • Regional Managers and Marketing Departments • Starfish Merchant Incentive Program • Staying in Communication with Tenants • Merchant Advisory Board • Essential Regional Mall Marketing Programs • Seasonal Promotions That Focus on Sales • Website • Traditional Photos with Santa and the Easter Bunny • Visual Merchandising • Sponsorships and Partnerships • Center Directories • How We Work With Regional Malls